The History of Syphilis Essay - 2220 Words

Throughout the ages, while the origins to this day continue to be debated, the strength and potency of the disease have rarely been in question. Syphilis, while not viewed as a huge threat due to a decreased number of cases in the mid-late 1990s, needs to be taken more seriously by the public because it is more dangerous than many realize, especially because it is extremely contagious, it is extremely elegant in the symptoms it produces, it has played a larger part in history than many would think, and there is a certain stigma which surrounds the disease, which in turn pushes individuals away from receiving the necessary testing. There is little at face value that would alert an educated individual to the severity and the danger of†¦show more content†¦Two main hypotheses exist as to the origin of the disease. The first proposes that Syphilis had existed in Europe and Asia for years, arguing that the diseases had either laid dormant for years, went unnoticed, or only rece ntly had mutated into a virulent strain. This is known as the Pre-Columbian theory (Kent ME, Romanelli F 2008). While no direct evidence has yet to be found, much of the evidence that does exist quietly hints that the second theory (known as the Columbian Theory) is more embedded in truth (Kent, Romanelli 2008). This second proposal encapsulates a much more dynamic view of the world at the time, and includes the facts that are known. Even though Syphilis could easily have existed in the world for years before Columbus, the fact that the first documented case of Syphilis occurred merely years after Columbus famous journey suggests that these two events share an inextricable link. The Columbian Hypothesis argues that the collision of cultures that occurred as a direct result of Columbus journey was not restricted to materials and practices, but also to organisms (this exchange is now referred to by historians and other scientists alike as The Columbian Exchange). While the Europea ns brought with them diseases such as smallpox, typhus, measles, and influenza, according to the theory, Columbus and/or his explorers contracted syphilis from the natives, and carried it unknowingly back to the OldShow MoreRelatedHistory And Progression Of Untreated Syphilis931 Words   |  4 PagesApproximately 400 of the men had syphilis and 200 did not at the start of the study. The purpose of the study was to record the history and progression of untreated syphilis, which at the time had no treatment. However, later in 1947 when a treatment (penicillin) was found and proven effective against syphilis, the men were never told nor given the medication. It was withheld from them. As a result, many of the participants, their wives, children and others had been infected and untreated. AsRead MoreSyphilis : A Thin Spiral Organism Of The Treponema Species1490 Words   |  6 PagesSyphilis Fact Sheet Karyanne Castle 1. Etiology/Pathophysiology/Incidence/Prevalence: †¢ Etiology: Syphilis is an infectious disease caused by T. Pallidum, a thin spiral organism of the Treponema species of spirochaetales. Syphilis is almost always caused by sexual contact with infected lesions, but can rarely be spread through nonsexual personal contact, infection in-utero, blood transfusion, or organ transplantation. †¢ Incidence/Prevalence: The invention of penicillin has drastically decreased theRead MoreSexual Transmitted Disease : Syphilis1423 Words   |  6 PagesTRANSMITTED DISEASE: SYPHILIS Kassia, KLK, Khuu Introdution Syphilis is a contagious disease spread by direct sexual activity, including oral and anal intercourse. Syphilis can transport through unprotected sex and from a festering mother to child. â€Å"Syphilis causes genital ulcer and facilitates HIV entry and shading† (Shimelis, et al, 2015). Early symptoms of syphilis are having painless ulcers, or sores, in the mouth or genitals (â€Å"MedlinePlus,† n.d.). The secondary stage of syphilis can last up to 2-6Read MoreTuskegee1630 Words   |  7 Pagesï » ¿ The Tuskegee Research Study on Syphilis Stephan J. Skotko University of Phoenix January 13, 2010 HCS-435 Ethics: Health Care and Social Responsibility Edward Casey Every person or family member who has faced a medical crisis during his or her lifetime has at one point hoped for an immediate cure, a process that would deter any sort of painful or prolonged convalescence. Medical research always has paralleled a cure or treatment. From the beginning of the turn of the 20thRead MoreEssay on tuskegee syphilis study1502 Words   |  7 PagesThe Tuskegee Syphilis Study was an unethical prospective study based on the differences between white and black males that began in the 1930’s. This study involved the mistreatment of black males and their families in an experimental study of the effects of untreated syphilis. With very little knowledge of the study or the disease by participants, the Tuskegee Syphilis Study can be seen as one of the worst forms of injustices in the United States history. Even though one could argue that the studyRead MoreRacism And Research : The Tuskegee Syphilis Study1294 Words   |  6 PagesRacism and Research: the Case of the Tuskegee Syphilis Study In the article Racism and Research: the Case of the Tuskegee Syphilis Study, by Allen M. Brandt, he discusses a few mains point. The main points of the article is Racism and Medical Opinions, the origins of the experiment, how they selected the subjects, and the HEW final report. In the first point, Racism and Medical Opinions, many of the scientist believed that even with all the â€Å"education or philanthropy† the black Americans can’t beRead MoreThe Tuskegee Study Of Untreated Syphilis1579 Words   |  7 Pages The Tuskegee Study of Untreated Syphilis in the Negro Male: Research Ethics Tenzin Choeying Lehman College NUR 302 Ways of Knowing Nursing Research Faculty: Dr. Linda Scheetz 10/12/2016 In 1932, US public health service launched most shameful and hideous non-therapeutic experiment on human being in the medical history of the US. The practitioner on the Tuskegee Syphilis Experiment promised free medical care to over hundreds of African American desperately poorRead MoreEthical Issues in Modern Medicine1094 Words   |  4 Pagesthe Guatemalan syphilis experiment and the Tuskegee experiment both were two unique experiments. Recently, the United States apologized last year for the experiment, done in Tuskegee which was meant to test the drug penicillin. However, Two years before that, Health and Human Services Secretary Kathleen Sebelius made an apology for the experiment conducted in Guatemala. With that said, the researcher rejects the case that a utilitarian could make the case that the Guatemalan syphilis study was moreRead MoreTuskegee Syphilis Essay750 Words   |  3 Pagesconclusions of the controversially famed, Tuskegee Syphilis Study. During the early to mid 1900’s, medical treatment options for common illnesses today, such as syphilis, were for the most part, unsuccessful. The Tuskegee Syphilis Study served as an experiment that was aimed to aid the production of a Syphilis cure. The purpose of this experim ent was to extend the knowledge of scientists and doctors throughout the country about the development of syphilis in colored people. The U.S. Public Health ServiceRead MoreThe Tuskegee Syphilis Experiment Essay1547 Words   |  7 PagesTuskegee Syphilis Experiment The Tuskegee Syphilis experiment (The official name was Tuskegee Study of Untreated Syphilis in the Negro Male) began in the 1930’s. It was an experiment on African Americans to study syphilis and how it affected the body and killed its victims done by Tuskegee Institute U.S. Public Health Service researchers. The initial purpose of the Syphilis study â€Å"was to record the natural history of syphilis in Blacks† (Tuskegee University, â€Å"About the USPHS Syphilis Study,† par

Epic of Gilgamesh The friendship between the king Gilgamesh and the man of the steppe, Enkidu Essay Example For Students

Epic of Gilgamesh: The friendship between the king Gilgamesh and the man of the steppe, Enkidu Essay True friendship is egalitarian. Everything is shared, loyalty to the friendship is equal, and the basis of the camaraderie is wholly altruistic. The friendship between the king Gilgamesh and the man of the steppe, Enkidu, was not a true and equal friendship. Loyalties and sacrifices to that friendship were disproportionate. Friendship is conveyed in more than one way in Gilgamesh. The companionship between Enkidu and the animals of the steppe is the first example of friendship. Enkidu lived with the animals, as one of them: He freed them from the traps / The hunters set. A hunters son one day / Saw Enkidu opening a trap: / The creature was all covered with hair / And yet his hands had the dexterity of mens; / He ran beside the freed gazelle / Like a brother / And they drank together at a pool / Like two friends / Sharing some common journey / Not needing to speak but just continue. p. 16 Enkidus friendship with the animals was one of equivalence. Neither Enkidu nor the animals knew that he was any different from them. Enkidus appearance was that of an animal, and he knew nothing of the world of man. In this sense, Enkidu was an animal, not a man. It was only until he slept with a prostitute, shaved his body, and went into a civilized town that he became a man. This companionship between Enkidu and the animals seems more genuine, as it was cultivated over Enkidus lifetime on the steppe. Neither Gilgamesh nor Enkidu had ever had a friend that was a man before. Enkidu knew only of the steppe animals, and Gilgamesh, a tyrannical king, had never treated anyone as his equal. Both men had been informed of the future friendship from the prostitute and Ninsun, respectively. When Gilgamesh heard this premonition from his mother, he was taken aback. It will be a person, she continued / Speaking in her somber monotone, / A companion who is your equal / In strength, a person loyal to a friend, / Who will not forsake you and whom you / Will never wish to leave. / Gilgamesh was quiet at this interpretation / Of his dream. p. 19 Ninsun was right, and the friendship between Gilgamesh and Enkidu was one of great loyalty and trust. The formation of the friendship between Gilgamesh and Enkidu was very abrupt. Upon meeting, they fought fiercely, stopped, and embraced. This pithiness gives an air of ingenuity to the relationship, but that is later shattered by their loyalty to one another in following scenes. And they were friends: / They had embraced and made their vow / To stay together always, / No matter what the obstacle. p. 27 The most supporting aspect of their companionship was their encouragement to one another. When one of the friends faltered or showed weakness, the other reinforced fearlessness and reminded them of their friendship. he journey / That will take away our life. / Dont be afraid, said Gilgamesh / We are together. There is nothing / We should fearà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Suddenly it was Gilgamesh who was afraid / Enkidu who reminded him to be fearless. p. 28, 34 Enkidus devotion to Gilgamesh is shown in their battles with both Humbaba and the Bull of Heaven. By partaking in these battles with Gilgamesh, Enkidu is expressing his friendship. The conquests arent his idea, and he initially protests them, but gives in to his friends will. Enkidu dies for Gilgamesh, in essence. If not for Gilgamesh, Enkidu would not have been wounded in the battle with Humbaba, and would not have died later on. His death was a voluntary one in the sense that he died carrying out his friends mission. Gilgameshs own loyalty to the friendship seems questionable until Enkidu dies. During the battle with Humaba, Enkidu did most of the work, got hurt, and then Gilgamesh got the glory of the fatal blow. The Bull of Heavens death, however, fell on Enkidu, and it was he who faced Ishtars curse. .u774b7a5c14dc1c13a548fd6a4a0b5841 , .u774b7a5c14dc1c13a548fd6a4a0b5841 .postImageUrl , .u774b7a5c14dc1c13a548fd6a4a0b5841 .centered-text-area { min-height: 80px; position: relative; } .u774b7a5c14dc1c13a548fd6a4a0b5841 , .u774b7a5c14dc1c13a548fd6a4a0b5841:hover , .u774b7a5c14dc1c13a548fd6a4a0b5841:visited , .u774b7a5c14dc1c13a548fd6a4a0b5841:active { border:0!important; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .clearfix:after { content: ""; display: table; clear: both; } .u774b7a5c14dc1c13a548fd6a4a0b5841 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u774b7a5c14dc1c13a548fd6a4a0b5841:active , .u774b7a5c14dc1c13a548fd6a4a0b5841:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .centered-text-area { width: 100%; position: relative ; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u774b7a5c14dc1c13a548fd6a4a0b5841:hover .ctaButton { background-color: #34495E!important; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u774b7a5c14dc1c13a548fd6a4a0b5841 .u774b7a5c14dc1c13a548fd6a4a0b5841-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u774b7a5c14dc1c13a548fd6a4a0b5841:after { content: ""; display: block; clear: both; } READ: The Red Room and A Vendetta EssayAs Enkidu became ill, Gilgamesh was worried that his friend would die, but seemed preoccupied with his own impending loneliness. Gilgameshs fear at the thought of his own solitude: / I cant imagine being left alone, / Im less a man without my friend. / Gilgamesh did not let himself believe / The gods had chosen one of them to die. Gilgamesh clearly mourns his friends death. It is with this mourning that his true attachment to Enkidu is expressed. He goes on a journey to find the key to immortality, trying to bring his friend back. Again we see his sadness at losing Enkidu, but it seems self-serving in essence. Gilgamesh himself is crushed by the loss, and his journey may be more for himself. He hated to be lonely, and wanted nothing more than his companion back. He recognizes Enkidus own loyalty, but immediately turns to his own sadness again. With this, the motives for the journey become questionable. My younger brother who saved me from / The Bull of Heaven and Humbaba, / Who listened to my dreams, / Who shared my pain. / Why did he have to die? / He would have stayed with me in death. / He would not have let me die alone. He was a friend. / He stopped, realizing / He had not come this far to hear himself / Recall the failure of his grief to save / But to find an end to his despair. The concept of friendship sheds new light on the epic Gilgamesh. Enkidu, a true friend to the animals and a true friend to Gilgamesh, is wholly pure and good. Gilgamesh, although seemingly changed by his companionship with Enkidu, is still self-serving. Focused on his own loneliness and journey, Gilgamesh contributes far less to the companionship and therefore causes the essence of the relationship to be tarnished.

Justify the Means free essay sample

Even though it was not necessary people still did it even though they did not eave to (they wanted to). In the Mississippi burning the white people might have thought they had a right to hurt/kill Negro people Just because they were scared of them and thought they were better then them. That is still no good reason. Proof of the white people hurt the Negroes and damaging their land, crops, and livestock is at the beginning of the movie as the credits where going across the screen there was a Negro church burning in the background.Throughout the movie we see that the White Knights are burning down Negroes homes and barns along with the livestock inside them. All this evidence shows the brutality In Mississippi at that time. There was no reason to kill the three young activists. Especially not the reason that the UK Klux Klan had (one man was a Negro). We will write a custom essay sample on Justify the Means or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even though the UK Klux Klan did not have a good reason to do what they did the Federal Bureau of Investigation should still not have done what they did. The end was right but the means were wrong.The Federal Bureau of Investigation should have done what they had been doing but they should have tried a little harder to find someone that would speak to them so they could get the rest of the names. They could have also done what they did and get the weakest link to tell Just by Interrogation rather than what they had did and scared him and his family so bad the he would do anything to not get harmed. What they did was smart but not needed; they could have found a way to do It a different way Like offer to reduce Jail time and give him protection. They should have stayed with the Federal Bureau of Investigation agent, Ward, tactics and ask around until they found someone who will talk or someone from the UK Klux Klan that Is worried about being arrested. If they had done that Instead of fighting back then they would have not dad a bad choice. Even though the Federal Bureau of Investigation agent Andersens Idea to get them to talk was a good one that worked out fine It was still wrong to do that no matter how bad It was that they did.All In all, the Federal Bureau of Investigations entire inure end methods did work It was not done In a Justice way. Justify the Means By Chockablock White Knights are burning down Negroes homes and barns along with the livestock inside them. All this evidence shows the brutality in Mississippi at that time. There link to tell Just by interrogation rather than what they had did and scared him and mart but not needed; they could have found a way to do it a different way like offer to reduce Jail tim e and give him protection. They should have stayed with the Federal someone who will talk or someone from the UK Klux Klan that is worried about being arrested. If they had done that instead of fighting back then they would have not Andersens idea to get them to talk was a good one that worked out fine it was still wrong to do that no matter how bad it was that they did. All in all, the Federal Bureau of Investigations entire entire end methods did work it was not done in a Justice way.

How To Write Content That Sells Anatomy In A 6-Figure Post

How To Write Content That Sells Anatomy In A 6-Figure Post We all know that content marketing is a great, long-lasting way to increase revenue in your business. The good thing is, there are a lot of different ways to do it. Guest blogging, podcasting, webinars, social media, plus others like  proving yourself as an expert in various social media groups. The problem is, as Im sure youve discovered, not all the content you write actually does anything to bring in sales! Sometimes you write a piece of content and see a huge influx of leads/sales. Other times, youd be excited to hear a cricket chirping. So, how are you publishing content that sells? In this article Id like to show you the process I go through while creating content which has led to as much as 6 figures in real revenue from a single post (and many other examples). How To Write Content That Sells: The Anatomy In A 6-Figure Post via @JeremyReevesBefore I get into the step-by-step process I go through, I first have to get you to fully understand something... Social Shares And "Eyeballs" Do Not Matter Yes, I know they're good at helping with SEO. But if your content isn't producing real revenue, who cares? The point of creating content is to produce sales, not shares or views. Just think about all the cute memes you see on Facebook. They're inspiring. Sometimes they make you tear up (the ones about sons and fathers always get me!). They get insane amounts of shares. What good are social shares if your content doesn't sell? #sales #contentmarketingBut they don't lead to sales. The first mental shift you need to make is to stop caring (as much) about shares and instead focus on coming up with content ideas that make real sales. That said, let's jump into the good stuff, shall we? Step #1: Know Exactly Who You Can Help And What They're Looking For If you're going to sell more, you have to know exactly who it is that you're selling to. You also have to know exactly what it is that they want! This is something we all know, but very few of us really do the dirty work to figure out. Recommended Reading:  How To Find Your Target Audience In Content Marketing The more important point here is that once you know exactly who your perfect customer/client is, and exactly how you can help them best, you need to structure your content around those issues. You need to think in terms of the following sentence... "How will this content directly pre-sell a new client or customer on doing business with me?" Here's an example: I have a client I'm about to start working with. She's a naturopathic doctor who uses customized treatments based on your micro-nutrient profile to help high net worth individuals live a more high-performance lifestyle through their health. Her new program will be in the range of $6,000 per year (there are various price points). One of the things I'll be doing for her is building an automated webinar. When strategizing the content, you can bet I won't be talking about "7 steps to get a better night's sleep". That would do nothing to pre-sell the service we offer. Instead, it will be something along the lines of... "How A Simple 10-Minute Blood Test Can Boost Brain Performance 37% In 7 Days" I'll come up with something better than that (I haven't started the research yet), but you get the idea. It calls out to our specific audience (high performers) and will pre-sell them on her actual treatment. Write content that sells by  asking yourself, How does this pre-sell my business? #sales...Here's another example: I build sales funnels for my clients. My ideal client is someone who's already doing well, but wants to take their business to the next level and doesn't want to do all the work themselves. I could  write a blog post talking about the top 10 sales funnel tools I use for creating sales funnels. In fact, considering "number" posts get a lot of shares, I'm sure it would do well! The problem is, that doesn't pre-sell my own services. That simply pre-sells my audience on the tools I use but does nothing to demonstrate my own expertise. See the difference? How do you find content ideas that sell? Read this 5-step process. #sales #contentmarketingCompare that with a guest blog post I wrote for Visual Website Optimizer. That single blog post brought me in well over $100,000 in sales. Why? Throughout the rest of this article, I'd like to break it down for you. Let's start with... Step #2: Infuse Controversy Into Your Content Long form sales letters are a controversial topic. I won't go into all the details on that, but if you're a marketer, you're probably familiar with them. Maybe you even still think they don't work. (Hint: They do. I recently wrote a 45-minute long video which is producing a positive ROI on $10k per day ad spend.) The point is, this article sparked up A LOT  of controversy because the main audience was people who understood and were actively doing split-testing. I wrote this because I knew they might be interested in split-testing a long form letter after reading my article, and I was right. When you're developing article ideas, create a list of all the myths in your industry. Then make a list of all the "truths" in your industry that are false. For example, most people think eating breakfast in the morning helps you lose weight. The problem is, that's absolutely false. Your metabolism doesn't change over that short of a time period. In fact, many people lose weight by skipping breakfast so they can eat more satisfying meals later. Me included. THAT  is a good post, with a great chance of going viral because it might spark up some controversy. Controversial content inspires interest. Make it actionable to make it sell. #sales...The reason you want controversy is two-fold... Virality:  If you're looking for more people to view your post, controversy will help make that happen. Resonance:  Think of people like Rush Limbaugh or Howard Stern. You either LOVE or HATE them. But the fact is, the people who love them are absolute raving fans! The way you make more sales is by having raving fans, not people who are moderately interested in you. And now that you've chosen a topic that will spark up a little controversy in the industry, you need to plan out... Step #3: Demonstrate Proof And Expertise One of the secrets of a high-converting offer is demonstrating expertise. Infomercials are the masters at this. I'm working on an infomercial project right now and the amount of time they put into figuring out how to demonstrate the effectiveness of their products is absolutely breathtaking. The good news is you can do this through your content. Demonstrating proof and expertise is all about creating an "aha" in the readers' mind. You want to get them nodding in agreement with you. It creates a psychological connection... the same as sitting in an audience and nodding along as the speaker (i.e. the big authority in the room) gives his or her talk. You also want to make sure you sprinkle bits of proof throughout your content. One of my structures for an article is talking about a specific issue, and then giving some sort of example which adds credibility. This is why it's important to have a running list of case studies/testimonials and experiences you can pull from while you're writing. Include case studies, testimonials, and experiences in your content to build credibility.It doesn't just have to be a testimonial, though. There are a lot of different ways to be seen as an authority on your topic. Here are 7, just to get you started... Publicity:  People gain instant respect for anybody who has been talked about on the news! Scientific studies/statistics:  I use this primarily for health-related projects, however, you can find studies on almost anything these days! Simply look up "your topic statistics" in Google.  For example, "email marketing statistics". Stories:  Stories are the gateway to someone's heart. Compelling stories allow you to tap into the subconscious mind of your prospects and develop an instant bond unlike any other method of persuasion. Specialization:  Who do you trust more to fix your clogged arteries... your general doctor  or a heart surgeon? Comparisons:  Showing comparisons is the equivalent of demonstration. I've seen increases of 20%+ in conversion rates for my clients when adding comparison charts in the right places! Dismantling myths:  If you can break someone free of a myth that's hurting them, and get them to believe you, it gives you instant authority. Empathy:  The key to great marketing is understanding your customer better than your competitors. Similar to stories, empathy opens up the mind and allows them to quickly trust you, even if they hardly know you. Those are just a few pieces of proof you can sprinkle throughout your content. Once you've added in enough proof to get the readers to realize you're an authority they can trust, it's time for... Step #4: Salt The Wound Salting the wound is a crucial step. This varies for each person because you're all selling different products/services, but the point here is making the following connection in the reader's mind: The normal way is hard and/or ineffective My way makes it easy and effective That's it! The product/service you're selling is likely already making it easier, faster, and more effective for the person who's buying it. But you have to demonstrate that! In your content that sells, you have to spell out, in detail, the process needed to get the end result. You don't want to skimp here. You want to be extremely thorough and take it step-by-step. (Note: You should also do this in your main sales pages, like I do here.) You do this for two reasons... For The DIY'ers:  You want to make sure you're adding a lot of value to those people who will take your advice and actually do it themselves. If they do, great! Show How Complicated It Really Is:  You'll also have a huge portion of people who want to get it done, but then see how much work it's going to take and subconsciously decide that they'd rather hand the project to an expert (i.e. you). In other words, you're selling the process and end results. Yet by laying everything out in specific detail, you'll automatically attract those people who want the end result, but don't feel like going through the work to get it. For example, I once wrote an article for another very well-known blog (CrazyEgg) talking about crafting emails. In that article, I went into depth about my process for writing emails. For me, it's all intuitive and quick because I do it everyday... However, if you didn't write emails everyday like I do, it seems very daunting. That's why this step is so important. You're adding tremendous value to those who want to do it because you're telling them exactly what to do. Plus, you're proving your authority, because experts have step-by-step systems in place to do the work they do. Finally, you're automatically attracting those who see that you're an expert, understand why to do it, but don't want to do it themselves. It's a beautiful thing! Content that sells shows why the normal way is hard, then demonstrates a more effective way.And that's where the next step comes into play... Step #5: Understand The Exact Next Steps That Need To Happen Finally, you need to have 2–3 different lead generation options to send people to, based on your goals and the level of sophistication of your content. Let's say you're talking about a very basic topic in your marketing. An example could be a chiropractor talking about 3 ways to reduce lower back injuries. People who respond to this type of information will be at the beginning of their buyers' journey. In that case, you shouldn't immediately ask them to do business with you. Instead, you should send them to some sort of lead generation offer that is similar to what they just read. (So for example, a free report with 7 more steps to reducing injuries.) Compare that to an article talking about a 30-second stretch that reduces back pain NOW. People who resonate with that article will have back pain at this very instant. That means they would be much more open to calling you immediately to come in for an appointment because they want the solution right away. Content that sells inspires immediate action. #sales #contentmarketingConclusion If you put all these tips together and keep them in mind as you're strategizing your content, you should see an increase not only in CTR from your articles, you should also see a noticeable increase in readers turning into customers and clients. The best part is, all of these strategies can be directly applied to your sales funnel in your emails, webinars, sales pages, and everything else you're using to make more sales! I developed these strategies while building sales funnels for my clients, and simply used the same ideas for the very beginning of the funnel (i.e. the content/attraction part). Take a few minutes to re-read this so it really sinks in. Then go ahead and start figuring out how/where you can implement them in your business. And, of course, let me know if you have any questions and if this article has helped you!

Management Strategy for MHM Assignment Example | Topics and Well Written Essays - 4250 words - 1

Management Strategy for MHM - Assignment Example The company has been continuously meeting the increased demand for electrical equipments and parts with their comprehensive products and competitive prices. The firm is driven by the mission of customer satisfaction. The aim of the company is to expand its range of offering through the innovative usage of technology, skills, knowledge, team work and efficient communication. The customers of the company belong to the industries like construction, infrastructure and public utilities, oil and gas & industries and process control (M.H. Al Muftah EST). Therefore, the company should keep in mind the market condition of these sectors as any changes here would affect the operations of the firm. 1. The website has got a lot of flaws. A website is meant for providing details about a company while website of MHM is having no information about the firm’s annual turnover or even its presence in recent news articles. Moreover there are so many grammatical errors in the presentation of the information and in the construction of the sentences which will definitely affect the reputation of the firm. 2. The company’s logo is not at all appealing and has no relevance with its business. A logo should create an everlasting impression in the minds of the people but the M.H. Al-Muftah Est. logo failed to do so. 3. The company is a leading supplier of famous brands of electrical equipments. However in the present business era, the customers would always prefer to purchase the products from the original manufacturer as the suppliers are known to add carrying cost to the goods. 4. The customers are mostly industry based but there is a lot of scope for the company to acquire individual customers for their simple, day-to-day household products like switches, sockets, fittings and fixtures. 6. Due to poor quality of the website, the company fails to attract foreign clients at a huge number. Also the company lacks proper advertising and promotional campaigns;

Interpret the law of secured transactions Essay Example | Topics and Well Written Essays - 500 words - 1

Interpret the law of secured transactions - Essay Example According to common jurisdictions, the lender in this case who is the First Savings Bank can accept intangibles as security for loans borrowed. This mostly applies where the accounts receivable are traded to the creditor just like in the case of Money Games Incorporation. According to the scenario, the accounts receivable acts as collateral whether the financial statement is filed or not (Miller, 2011). A security interest arises in exchange of the loan whereby the debtor agrees that the secured party may take collateral owned by the debtor if he or she defaults in the payment of the loan (Miller, 2011). Security agreements are contracts according to the law of business (Legal Information Institute, 2000). The collateral interest of the bank vests upon the signing of the guarantee contract. In this case, the bank security is attached. However, it has not perfected its collateral interest. In most situations, perfection can be easily achieved through filing of a financial statement. This document should include the signature of the debtor, a brief description of the collateral item and addresses of both the creditor and the debtor (Cheeseman, 2009). In normal circumstances, when the debtor delivers the note and executes the security agreement, the bank swiftly authorizes for liberation of the funds that are being borrowed. When the money is released to the debtor, then the bank’s security is attached since, it has executed a security agreement that describes the collateral and has also offered valuable security that applies to the loan. The bank is required to perfect its security interest and its claim against the accounts receivable which subordinates to the claims against the accounts receivable. This is because the bank’s security interest attaches from the agreement that secures the payment of the debt. For instance, the beneficiary of the security interest has certain rights in

Assuming Is Dangerous Essay Example for Free

Assuming Is Dangerous Essay When people make assumptions, based on things that they think they see, hear, or know; without confirming their conclusion first, anything can result. For Lester Burnham, it can be concluded, the result of someone else’s assumption would be his own death. Throughout the movie America Beauty, there were many miscommunications between the characters, but only one particular failure to communicate cost someone their life. Colonel Frank Fitts was very concerned with his sons’ activities and his relationship with Lester Burnham, unaware of the true nature of the relationship between his son and Lester, the Colonel made accusations based on bits of information he gathered from short conversations with Lester and even â€Å"seeing† something he actually did not see. Had he asked the right questions his conclusions would most likely not have caused him to take Lester’s life in the end of the movie. There was also one particular moment where Lester could have possibly saved his own life by telling the Colonel that he was actually not a homosexual. It was stated in our textbook Making Connections: Understanding Interpersonal Communication written by Kathy Sole that a very important part of communicating is making sure the message received is the correct message intended. It would appear that the Colonel has a problem with homosexuals but when he kissed Lester in the movie, there is more to understand about Colonel Frank’s sense of self. As it says in our text â€Å"Today most researchers believe that who you think you are is a complex mix of how you see yourself; how others see you; what parents, teachers, and peers have told you about yourself; and what your society or culture tells you that you are or should be. †(Sole, 2011) Colonel Frank must have never accepted his true self if he was a homosexual, instead he adapted to what others always believed he was. He appeared to have done his best to prove everyone else right. Therefore, instead of the Colonel actually having a problem with homosexuals; he actually had a problem with himself. When the Colonel confronted Lester about his relationship with his wife, Lester’s responses were vague in a way that further solidified Frank’s assumptions that Lester was gay. When he kissed Lester and Lester said, â€Å"I think you have the wrong idea† Colonel Frank took it as a rejection, when Lester could have said, â€Å"No, man, I am not gay† or something of the sort. If Lester had responded in a way that did not humiliate or make Frank feel inadequate he may not have killed Lester. Colonel Frank and, Lester both should have delved a little deeper, and made more of an effort to understand what each of them were actually trying to say, or the messages they were trying to convey. If they had done a better job and communicating, Lester would have been aware of Colonel Frank’s assumption that he was gay, and able to correct Frank. If Colonel Frank had asked the right questions after Lester’s vague responses, he would have understood that Lester’s relationship with his wife was not â€Å"just for show† because he was gay but rather because they were trying to be the couple that others thought, they should be.