How To Write Content That Sells Anatomy In A 6-Figure Post

How To Write Content That Sells Anatomy In A 6-Figure Post We all know that content marketing is a great, long-lasting way to increase revenue in your business. The good thing is, there are a lot of different ways to do it. Guest blogging, podcasting, webinars, social media, plus others like  proving yourself as an expert in various social media groups. The problem is, as Im sure youve discovered, not all the content you write actually does anything to bring in sales! Sometimes you write a piece of content and see a huge influx of leads/sales. Other times, youd be excited to hear a cricket chirping. So, how are you publishing content that sells? In this article Id like to show you the process I go through while creating content which has led to as much as 6 figures in real revenue from a single post (and many other examples). How To Write Content That Sells: The Anatomy In A 6-Figure Post via @JeremyReevesBefore I get into the step-by-step process I go through, I first have to get you to fully understand something... Social Shares And "Eyeballs" Do Not Matter Yes, I know they're good at helping with SEO. But if your content isn't producing real revenue, who cares? The point of creating content is to produce sales, not shares or views. Just think about all the cute memes you see on Facebook. They're inspiring. Sometimes they make you tear up (the ones about sons and fathers always get me!). They get insane amounts of shares. What good are social shares if your content doesn't sell? #sales #contentmarketingBut they don't lead to sales. The first mental shift you need to make is to stop caring (as much) about shares and instead focus on coming up with content ideas that make real sales. That said, let's jump into the good stuff, shall we? Step #1: Know Exactly Who You Can Help And What They're Looking For If you're going to sell more, you have to know exactly who it is that you're selling to. You also have to know exactly what it is that they want! This is something we all know, but very few of us really do the dirty work to figure out. Recommended Reading:  How To Find Your Target Audience In Content Marketing The more important point here is that once you know exactly who your perfect customer/client is, and exactly how you can help them best, you need to structure your content around those issues. You need to think in terms of the following sentence... "How will this content directly pre-sell a new client or customer on doing business with me?" Here's an example: I have a client I'm about to start working with. She's a naturopathic doctor who uses customized treatments based on your micro-nutrient profile to help high net worth individuals live a more high-performance lifestyle through their health. Her new program will be in the range of $6,000 per year (there are various price points). One of the things I'll be doing for her is building an automated webinar. When strategizing the content, you can bet I won't be talking about "7 steps to get a better night's sleep". That would do nothing to pre-sell the service we offer. Instead, it will be something along the lines of... "How A Simple 10-Minute Blood Test Can Boost Brain Performance 37% In 7 Days" I'll come up with something better than that (I haven't started the research yet), but you get the idea. It calls out to our specific audience (high performers) and will pre-sell them on her actual treatment. Write content that sells by  asking yourself, How does this pre-sell my business? #sales...Here's another example: I build sales funnels for my clients. My ideal client is someone who's already doing well, but wants to take their business to the next level and doesn't want to do all the work themselves. I could  write a blog post talking about the top 10 sales funnel tools I use for creating sales funnels. In fact, considering "number" posts get a lot of shares, I'm sure it would do well! The problem is, that doesn't pre-sell my own services. That simply pre-sells my audience on the tools I use but does nothing to demonstrate my own expertise. See the difference? How do you find content ideas that sell? Read this 5-step process. #sales #contentmarketingCompare that with a guest blog post I wrote for Visual Website Optimizer. That single blog post brought me in well over $100,000 in sales. Why? Throughout the rest of this article, I'd like to break it down for you. Let's start with... Step #2: Infuse Controversy Into Your Content Long form sales letters are a controversial topic. I won't go into all the details on that, but if you're a marketer, you're probably familiar with them. Maybe you even still think they don't work. (Hint: They do. I recently wrote a 45-minute long video which is producing a positive ROI on $10k per day ad spend.) The point is, this article sparked up A LOT  of controversy because the main audience was people who understood and were actively doing split-testing. I wrote this because I knew they might be interested in split-testing a long form letter after reading my article, and I was right. When you're developing article ideas, create a list of all the myths in your industry. Then make a list of all the "truths" in your industry that are false. For example, most people think eating breakfast in the morning helps you lose weight. The problem is, that's absolutely false. Your metabolism doesn't change over that short of a time period. In fact, many people lose weight by skipping breakfast so they can eat more satisfying meals later. Me included. THAT  is a good post, with a great chance of going viral because it might spark up some controversy. Controversial content inspires interest. Make it actionable to make it sell. #sales...The reason you want controversy is two-fold... Virality:  If you're looking for more people to view your post, controversy will help make that happen. Resonance:  Think of people like Rush Limbaugh or Howard Stern. You either LOVE or HATE them. But the fact is, the people who love them are absolute raving fans! The way you make more sales is by having raving fans, not people who are moderately interested in you. And now that you've chosen a topic that will spark up a little controversy in the industry, you need to plan out... Step #3: Demonstrate Proof And Expertise One of the secrets of a high-converting offer is demonstrating expertise. Infomercials are the masters at this. I'm working on an infomercial project right now and the amount of time they put into figuring out how to demonstrate the effectiveness of their products is absolutely breathtaking. The good news is you can do this through your content. Demonstrating proof and expertise is all about creating an "aha" in the readers' mind. You want to get them nodding in agreement with you. It creates a psychological connection... the same as sitting in an audience and nodding along as the speaker (i.e. the big authority in the room) gives his or her talk. You also want to make sure you sprinkle bits of proof throughout your content. One of my structures for an article is talking about a specific issue, and then giving some sort of example which adds credibility. This is why it's important to have a running list of case studies/testimonials and experiences you can pull from while you're writing. Include case studies, testimonials, and experiences in your content to build credibility.It doesn't just have to be a testimonial, though. There are a lot of different ways to be seen as an authority on your topic. Here are 7, just to get you started... Publicity:  People gain instant respect for anybody who has been talked about on the news! Scientific studies/statistics:  I use this primarily for health-related projects, however, you can find studies on almost anything these days! Simply look up "your topic statistics" in Google.  For example, "email marketing statistics". Stories:  Stories are the gateway to someone's heart. Compelling stories allow you to tap into the subconscious mind of your prospects and develop an instant bond unlike any other method of persuasion. Specialization:  Who do you trust more to fix your clogged arteries... your general doctor  or a heart surgeon? Comparisons:  Showing comparisons is the equivalent of demonstration. I've seen increases of 20%+ in conversion rates for my clients when adding comparison charts in the right places! Dismantling myths:  If you can break someone free of a myth that's hurting them, and get them to believe you, it gives you instant authority. Empathy:  The key to great marketing is understanding your customer better than your competitors. Similar to stories, empathy opens up the mind and allows them to quickly trust you, even if they hardly know you. Those are just a few pieces of proof you can sprinkle throughout your content. Once you've added in enough proof to get the readers to realize you're an authority they can trust, it's time for... Step #4: Salt The Wound Salting the wound is a crucial step. This varies for each person because you're all selling different products/services, but the point here is making the following connection in the reader's mind: The normal way is hard and/or ineffective My way makes it easy and effective That's it! The product/service you're selling is likely already making it easier, faster, and more effective for the person who's buying it. But you have to demonstrate that! In your content that sells, you have to spell out, in detail, the process needed to get the end result. You don't want to skimp here. You want to be extremely thorough and take it step-by-step. (Note: You should also do this in your main sales pages, like I do here.) You do this for two reasons... For The DIY'ers:  You want to make sure you're adding a lot of value to those people who will take your advice and actually do it themselves. If they do, great! Show How Complicated It Really Is:  You'll also have a huge portion of people who want to get it done, but then see how much work it's going to take and subconsciously decide that they'd rather hand the project to an expert (i.e. you). In other words, you're selling the process and end results. Yet by laying everything out in specific detail, you'll automatically attract those people who want the end result, but don't feel like going through the work to get it. For example, I once wrote an article for another very well-known blog (CrazyEgg) talking about crafting emails. In that article, I went into depth about my process for writing emails. For me, it's all intuitive and quick because I do it everyday... However, if you didn't write emails everyday like I do, it seems very daunting. That's why this step is so important. You're adding tremendous value to those who want to do it because you're telling them exactly what to do. Plus, you're proving your authority, because experts have step-by-step systems in place to do the work they do. Finally, you're automatically attracting those who see that you're an expert, understand why to do it, but don't want to do it themselves. It's a beautiful thing! Content that sells shows why the normal way is hard, then demonstrates a more effective way.And that's where the next step comes into play... Step #5: Understand The Exact Next Steps That Need To Happen Finally, you need to have 2–3 different lead generation options to send people to, based on your goals and the level of sophistication of your content. Let's say you're talking about a very basic topic in your marketing. An example could be a chiropractor talking about 3 ways to reduce lower back injuries. People who respond to this type of information will be at the beginning of their buyers' journey. In that case, you shouldn't immediately ask them to do business with you. Instead, you should send them to some sort of lead generation offer that is similar to what they just read. (So for example, a free report with 7 more steps to reducing injuries.) Compare that to an article talking about a 30-second stretch that reduces back pain NOW. People who resonate with that article will have back pain at this very instant. That means they would be much more open to calling you immediately to come in for an appointment because they want the solution right away. Content that sells inspires immediate action. #sales #contentmarketingConclusion If you put all these tips together and keep them in mind as you're strategizing your content, you should see an increase not only in CTR from your articles, you should also see a noticeable increase in readers turning into customers and clients. The best part is, all of these strategies can be directly applied to your sales funnel in your emails, webinars, sales pages, and everything else you're using to make more sales! I developed these strategies while building sales funnels for my clients, and simply used the same ideas for the very beginning of the funnel (i.e. the content/attraction part). Take a few minutes to re-read this so it really sinks in. Then go ahead and start figuring out how/where you can implement them in your business. And, of course, let me know if you have any questions and if this article has helped you!

Management Strategy for MHM Assignment Example | Topics and Well Written Essays - 4250 words - 1

Management Strategy for MHM - Assignment Example The company has been continuously meeting the increased demand for electrical equipments and parts with their comprehensive products and competitive prices. The firm is driven by the mission of customer satisfaction. The aim of the company is to expand its range of offering through the innovative usage of technology, skills, knowledge, team work and efficient communication. The customers of the company belong to the industries like construction, infrastructure and public utilities, oil and gas & industries and process control (M.H. Al Muftah EST). Therefore, the company should keep in mind the market condition of these sectors as any changes here would affect the operations of the firm. 1. The website has got a lot of flaws. A website is meant for providing details about a company while website of MHM is having no information about the firm’s annual turnover or even its presence in recent news articles. Moreover there are so many grammatical errors in the presentation of the information and in the construction of the sentences which will definitely affect the reputation of the firm. 2. The company’s logo is not at all appealing and has no relevance with its business. A logo should create an everlasting impression in the minds of the people but the M.H. Al-Muftah Est. logo failed to do so. 3. The company is a leading supplier of famous brands of electrical equipments. However in the present business era, the customers would always prefer to purchase the products from the original manufacturer as the suppliers are known to add carrying cost to the goods. 4. The customers are mostly industry based but there is a lot of scope for the company to acquire individual customers for their simple, day-to-day household products like switches, sockets, fittings and fixtures. 6. Due to poor quality of the website, the company fails to attract foreign clients at a huge number. Also the company lacks proper advertising and promotional campaigns;

Interpret the law of secured transactions Essay Example | Topics and Well Written Essays - 500 words - 1

Interpret the law of secured transactions - Essay Example According to common jurisdictions, the lender in this case who is the First Savings Bank can accept intangibles as security for loans borrowed. This mostly applies where the accounts receivable are traded to the creditor just like in the case of Money Games Incorporation. According to the scenario, the accounts receivable acts as collateral whether the financial statement is filed or not (Miller, 2011). A security interest arises in exchange of the loan whereby the debtor agrees that the secured party may take collateral owned by the debtor if he or she defaults in the payment of the loan (Miller, 2011). Security agreements are contracts according to the law of business (Legal Information Institute, 2000). The collateral interest of the bank vests upon the signing of the guarantee contract. In this case, the bank security is attached. However, it has not perfected its collateral interest. In most situations, perfection can be easily achieved through filing of a financial statement. This document should include the signature of the debtor, a brief description of the collateral item and addresses of both the creditor and the debtor (Cheeseman, 2009). In normal circumstances, when the debtor delivers the note and executes the security agreement, the bank swiftly authorizes for liberation of the funds that are being borrowed. When the money is released to the debtor, then the bank’s security is attached since, it has executed a security agreement that describes the collateral and has also offered valuable security that applies to the loan. The bank is required to perfect its security interest and its claim against the accounts receivable which subordinates to the claims against the accounts receivable. This is because the bank’s security interest attaches from the agreement that secures the payment of the debt. For instance, the beneficiary of the security interest has certain rights in

Assuming Is Dangerous Essay Example for Free

Assuming Is Dangerous Essay When people make assumptions, based on things that they think they see, hear, or know; without confirming their conclusion first, anything can result. For Lester Burnham, it can be concluded, the result of someone else’s assumption would be his own death. Throughout the movie America Beauty, there were many miscommunications between the characters, but only one particular failure to communicate cost someone their life. Colonel Frank Fitts was very concerned with his sons’ activities and his relationship with Lester Burnham, unaware of the true nature of the relationship between his son and Lester, the Colonel made accusations based on bits of information he gathered from short conversations with Lester and even â€Å"seeing† something he actually did not see. Had he asked the right questions his conclusions would most likely not have caused him to take Lester’s life in the end of the movie. There was also one particular moment where Lester could have possibly saved his own life by telling the Colonel that he was actually not a homosexual. It was stated in our textbook Making Connections: Understanding Interpersonal Communication written by Kathy Sole that a very important part of communicating is making sure the message received is the correct message intended. It would appear that the Colonel has a problem with homosexuals but when he kissed Lester in the movie, there is more to understand about Colonel Frank’s sense of self. As it says in our text â€Å"Today most researchers believe that who you think you are is a complex mix of how you see yourself; how others see you; what parents, teachers, and peers have told you about yourself; and what your society or culture tells you that you are or should be. †(Sole, 2011) Colonel Frank must have never accepted his true self if he was a homosexual, instead he adapted to what others always believed he was. He appeared to have done his best to prove everyone else right. Therefore, instead of the Colonel actually having a problem with homosexuals; he actually had a problem with himself. When the Colonel confronted Lester about his relationship with his wife, Lester’s responses were vague in a way that further solidified Frank’s assumptions that Lester was gay. When he kissed Lester and Lester said, â€Å"I think you have the wrong idea† Colonel Frank took it as a rejection, when Lester could have said, â€Å"No, man, I am not gay† or something of the sort. If Lester had responded in a way that did not humiliate or make Frank feel inadequate he may not have killed Lester. Colonel Frank and, Lester both should have delved a little deeper, and made more of an effort to understand what each of them were actually trying to say, or the messages they were trying to convey. If they had done a better job and communicating, Lester would have been aware of Colonel Frank’s assumption that he was gay, and able to correct Frank. If Colonel Frank had asked the right questions after Lester’s vague responses, he would have understood that Lester’s relationship with his wife was not â€Å"just for show† because he was gay but rather because they were trying to be the couple that others thought, they should be.

Personal Stregnths and weaknesses Essay -- essays research papers

The Personal Strengths and Weaknesses of Lindsay Nanna   Ã‚  Ã‚  Ã‚  Ã‚  When I first came across this assignment, I was quite apprehensive. I thought about what my teacher and fellow classmates would really think about me then. How would my Learning Group react? But at the same time I knew that this would be a growing experience and when I was completed I could look back on the paper and take a sigh of relief. Honestly, it is much easier for me to say what my weaknesses are than my strengths. I usually tend to go for the difficult men; the ones with some kind of â€Å"problem†. This tends to land me in the middle of nasty break-ups and unfortunate broken hearts. So now one would also agree that I am too forgiving and give too many second chances. Now, all those hurt feelings can sometime tend to leave me cruel and bitter. I am now beginning to understand that not everyone has the same work ethics as I do. It greatly frustrates me when I see a fellow co-worker messing around on the job and when I tell my manager it seems as if they don’t care. It makes me feel like a nag, but it is really something that is important to me, especially since the matter deals with patient care on the bottom line. At work, I get rather upset when I see fraternizing between certain cliques. I know that any office has the same politics, but it to me is still hard to swallow. Another weakness is that when I have my mind made up, there is no stopping me. Now, one could see this as a strengt...

Media Review

Al Gore’s environmental campaign is really becoming a very significant endeavor in this modern period. It is not only because of the fact that environmental degradation has really brought forth devastating effects in almost every parts of the world but also because of the idea that people all over the world have started to pay attention to the environmental problems. Global warming has been the focus of Al Gore’s environmental campaign. He showed how such phenomenon could really lead to serious environmental problem such as the intense change in climate, melting of the ice caps of the Polar Regions, health hazards to people due to intense heat, the ozone depletion, and many other environmental issues (Gore). According to Al Gore, that which could only lessen the effects of such global warming, if not really prevent them, is by being aware and having concern about environmental problems. Being aware, as he stressed out, is not enough. But being involved and participating in environmental check-ups and environmental preservation and protection are the most effective ways in solving the problems in the environment (Gore). Though Al Gore is becoming a political figure – which means that his endeavor in making the people realize the importance of caring for the environment can be seen by others as a form of political strategy to get the trust of the public, he becomes very firm on saying that his campaign has nothing to do with politics or something about it. He argues that even if he is not a public official or even if he is not holding any public office, he can still help the American government in treating the problems in the environment. Like what he said, everyone and anyone can do something about the environmental problems that are being experienced in this period. One need not have any political power to do it. Saving the world from the detrimental effects of environmental problems such as global warming can really be solved by having knowledge about and concern for the environment. Work Cited: Gore, Al. An Inconvenient Truth: The Crisis of Global Warming . Viking Juvenile , 2007. Â  

How Did Jews Become White Folks - 917 Words

Since the beginning of time, individuals have been discriminated against based on their religion, culture, race, and sexual orientation. The article â€Å"How Did Jews Become White Folks?† by Karen B. Brodkin highlighted the struggles that European immigrants, Jews, and African Americans faced in the United States pre and post World War II. In her article Brodkin focused on the idea of â€Å"whiteness† in America, and how the word has evolved over time to include a variety of ethnicities. Since its inception, America has been called the land of opportunity, but around the late nineteenth century the United States started limiting the entry of European and Chinese immigrants. These closed door policies for European and Asian immigration in the 1920s were a result of increased racism in the United States. People living in the United States began to redefine and selectively narrow the amount of ethnicities that the word white included. The book Passing of the Great Race by Madison Grant stated that the white race can be broken up into superior and inferior races. According to Grant, people who were of Nordic descent made up the superior upper class, while the other European immigrants and Jews were considered low class and inferior. Grants novel defined who is considered to be white which subsequently led to the mistreatment of the inferior white race in America. In the 1930 census, the United States Government distinguished the differences in whiteness by asking participants toShow MoreRelatedHow Did Jews Become White Folks?933 Words   |  4 Pagesorientation. The article â€Å"How Did Jews Become White Folks?† by Karen B. Brodkin highlighted the struggles that European immigrants, Jews, and African American faced in the United States pre and post World War two. Brodkin focused in on the idea of â€Å"whiteness† in America, and how the word has evolved overtime to include a variety of ethnicities. 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